Pinterest has become the hottest place on Social media now. This is a pinboard-style photo sharing website where millions of individual users and businesses have set up their accounts. People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. Pinterest is popular because of its gallery-like theme where users can create and share amazing pins with their target audience. However, due to the fact that competition has become tougher in online marketing recently, knowing the best time to pin and applying SEO strategies prove to be useful. Optimization of pins includes adding keywords to your pin titles, descriptions, and image file names. This way, it is easier for your target audience to discover your pins and easier for search engines to read relevant contents from your pins. Encouraging more purchases than any other social platform, Pinterest is an online bulletin board where users curate eye-catching images of food, home goods, clothes, crafts, and so much more. Business promotion on pinterests allows users to discover your brand, share (or pin) your content and interact with your company. Although ideal for businesses in the retail, food, and other industries with visually appealing products, with the proper marketing strategy, Pinterest can be beneficial to any type of business.